MORGAN LASHBROOK

Graphic Design, Art Direction, Brand Strategy


Who is Elon Musk?
Surrealist Game Cards
role ︎ designer
channels ︎ interaction design, print
published ︎ 2019






Who is Elon Musk? Technical genius? Savant? Entrepreneur? Real Life Tony Stark? Asinine Pretender?

These magnetic, buildable cards allow users of all ages to build and discover the mythical enigma that is Elon Musk through visual metaphor of type and image.

The research for this project was conducted in two stages: the first stage require exploring psychologist Carl Gustav Yung’s archetypes. Yung believed that characteristics wer present in the psyche of all humans, and that every person falls into one of 12 different archetypes based on their values, beliefs, and human essence.

After researching and peer review, I determined that Elon Musk falls into the archetypes of the Visionary, the Royal, and the Intellectual.  

The second stage of research involved playing a Surrealist game of questions that involve creating abstract connections to a person based on visual metaphors. Questions such as “if a person were an animal, what would they be?”, and “if their parents were to be two things, what would they be?” were asked. The answers from both the archetypes and the surrealist game, in addition to supplemental extensive research about the life and practice of Elon Musk were used to create the final content of the cards.